A Rockin’ New Slogan for Fedora 13

The countdown to liftoff for the Fedora 13 Alpha release is on. This means a flurry of fun marketing activities are going on, not the least of which is the selection of the F13 slogan.

Like everything else we do, the process for picking the the slogan is completely open, and anyone can join in with a proposal.  As some of you may already know, the release name for Fedora 13 is “Goddard,” named for Robert H. Goddard, one of the pioneers of modern rocketry. (If you’re interested in reading about how Fedora chooses a release name, you can check it out here.)

One of the great things about the “Goddard” name is that it opens Fedora up to a universe of awesome slogan and theme possibilities – space, rockets, science fiction, you name it. The call was put out to the Fedora community to propose slogan names, and the field of creative and amazing entries was narrowed down to one final slogan: “Rock It!”

The slogan, of course, says so much on its own; when you combine it with the pun on the word “rocket,” it gets even cooler.

Speaking of rockets… Fedora 13 Alpha launches very, very soon. (In fact, I believe it may have reached liftoff while I’ve been writing this entry.) Stay tuned!

Inspirational quote of the day

Seen on my friend’s wall in facebookland:

“Imagine what we could accomplish if we disregarded patents, profits and intellectual property. Give access to the whole of our current knowledge and understanding to our best collaborative minds. If you knew everything in your field and so did your peers we could triumph so many things.

Had a great conversation with some top people in my field tonight. I can’t imagine what could be accomplished with their shared knowledge alone.”

Oh, Tony! Love the thinking. Somedays I think you should disregard this whole 27th year of medical school and come to FOSS-land.  On the other hand, you’re going into Dermatology and, frankly, I’m not getting any younger. :D  But in all honesty: spreading that thought in other fields is a good thing.  Even when you get lambasted by your classmates for 15 comments.

F13 Release Slogan – Bring us your ideas!

Turn on 2001. Cue up some Elton John (Rocket Man, of course.)  Grab your favorite space- or rocket- themed pony (I’m partial to Han Solo), and let’s get brainstorming: It’s time to figure out F13’s release slogan.

The slogan will be picked a week from today, on 3/2.  If you’re interested in suggesting a slogan, take a look at the Shiny, Beautiful Release slogan SOP (mucho thx to stickster and jfalco for putting the last bits together on IRC today!) to get acquainted with the process and requirements, and then add your awesome ideas to the F13 release slogan wiki page.

We’re looking for a slogan that is a short (1-3 words, please!), positive, call to action.  It should reflect that Fedora can help a user do great things; being able to touch on the four foundations is bonus. :)

Come lend a hand (or a word or three)!

Talking Points for Fedora 13 – Come lend a hand!

Greetings all,

The call for participation on Fedora 13’s Talking Points is out, and the Marketing team is looking for your feedback and contributions.

If the email notice slipped by you, you can read about it the marketing mailing list archives.

Short version: Marketing has a Talking Points SOP where we’ve written up the process for how talking points are selected, discussed, narrowed down, and announced for each Fedora cycle. The proposed talking points for F13 are posted for comment and feedback here, and after the list is finalized they will be located at that same link.

So get out your wiki fingers, hop on to the Fedora 13 Talking Points page and make sure we’re not missing anything! We welcome your feedback.  We’ll be narrowing down the list to the final version at the marketing meeting on February 23rd.

Also: It’s the weekend. Woot!

Trac, Strategic Planning, and a Book Club!

I do have a part two to my thoughts on goals and target audience coming.  (And probably a part three, to respond a bit to what Greg and Paul wrote yesterday.)  In fact, I already have it written, I just need to edit it a little and actually POST it, which I’m going to do shortly.

But all this other awesomeness keeps getting in the way.

First: Marketing trac tickets! We’re trying to get in the habit of using Trac to keep track of the marketing team’s requests and deliverables.  I’m sure everyone knows that John Poelstra has a totally amazing schedule built out, so I’ve taken the Marketing portion of the deliverables and created tickets for each item.   (And if you haven’t seen the Master Plan before, it’s mind-bogglingly cool, so I recommend you check it out sometime!)  BUT HERE IS WHERE IT GETS AWESOME.  Well, if you’re me.  I actually went in a built a custom query for active tickets with F13 milestones.  Yes, I realize this is probably a cakewalk for some most probably everyone but me, but please indulge me in the OH YEAH I FIGURED IT OUT glory that follows. (It actually only took me a few minutes – Trac provides a bunch of pre-built queries that can be copied and edited fairly easily, even if the last coding you did was building a webpage in 1998…and your name is Robyn. :D Woot!)

Second: While on wikipedia today, I wandered on to one of their “come help wikipedia do xyz” banners, because it had the magic words that totally get my attention: Strategic Planning.  And holy moly, the Wikimedia Strategic Planning site is chock full of goodness and things to think about and I’m only on the tip of the iceberg in terms of reading it.  What it is about, in short, is (and I’m quoting directly from their page): “This is the workspace and community-gathering point for developing a five-year (2010–2015) strategic plan for the Wikimedia movement. (See background for more on this process.) The goal is to explore where we are nowwhere we should go, and how we should get there.”  Their strategic planning process page is particularly interesting and I really encourage everyone to take a look at it.  I’ll also plug Fedora’s own fabulous Strategic Working Group (yay!) and say that I hope everyone is reading about what they are discussing in their meetings since it’s mondo-important stuff.  I also saw that John put together a wiki page on the importance of strategy, which is also worth your eyeball time!  Kudos to all. And cookies. Or bacon, if you prefer.

And last, but not least: After Greg’s reference yesterday to the book The Starfish and The Spider in his blog, I remembered that… once upon a time… in the midst of the holiday season… Mel Chua and I once talked about having a marketing book club, since we all have our own favorite informational books we’ve read that relate to marketing, branding, business, and the like.  And then, I probably had to go wrap presents, or shovel snow, or drive around to see 8 billion relatives, and the idea was lost. But only temporarily!

I’ve set up a book club wiki page – it’s not just for marketeers, but for anyone who wants to join in.  I’m hoping to start with our first book in March, so if you have any ideas, please contribute to the wiki page, or keep an eye on the fedora marketing mailing list for further announcements. It’s going to be a good time!