Marketing FAD Day 1: Midnight ADD Post-Hockey blogging at its finest.

Fedora logo in front of a red hat building

Fedora view from a window.

Started reading a new book on the airplane en route to Raleigh for the Marketing FAD — Purple Cow, by Seth Godin.  There was a quote at the beginning of the book which I thought was particularly poignant:

“Create remarkable products that the right people seek out.” – Seth Godin, “Purple Cow”

Day 1 of Marketing-FAD-Goodness involved a number of things in terms of deliverables – but one of the most important things, at least in my humble opinion, that we’re working on is developing a solid marketing plan that we can use moving forward. We did a lot of talking – and writing, and typing, and hashing out, as well – today about… who are the Right People? What are the things that Marketing is doing – or perhaps, should be doing – to reach those people, and what are the qualities of Fedora that make it remarkable that we should be talking about, promoting, and so forth?  We came up with a solid of strategies to reach the Right People – and to go along with it, a tactical list of executable things to do.

Another thing we’ve been talking about a lot — which, actually, isn’t restricted to Marketing, btw — is the process of getting rid of the fear of doing things, and instead, just doing SOMETHING.  We started the afternoon today with a Marketing Plan that was a plan in the most traditional sense; i.e., something that one would actually look at and learn how to produce in a college-level marketing course.  Unfortunately, those marketing plans have been, for years and years, geared towards traditional companies, who do traditional things; Fedora is none of these.  So we are, in a sense, sort of re-writing how to do a Marketing plan, for an open source project, in an open fashion.  None of this comes easy.  And for a long time, it hasn’t come at all.  So I think it’s great that today, we took the first steps towards actually solidifying a Marketing plan that is actually actionable for the Fedora project as a whole; we are going Somewhere, which, frankly, is better than Nowhere.  Even if we start walking and we run into a wall, or some sort of blocker, at least we know that that route is bad.  And we can try, try again in a different direction.  It’s sort of like Wombat. :D  Except, you know, with ponies. And the Right People. And a remarkable product.

Oh, how ’bout them Phoenix Coyotes? :)

Marketing FAD Day 0. Pickups, Ponies, Pickles, and, um, Pwaffles.

Marketing FAD is almost here. Woot! We’ll be meeting in the lobby around 9ish to head out around 9:15 to get to the Red Hat office in Raleigh around 9:30.

Ryan Rix and I had a fairly uneventful trip on de plane, de plane from PHX to RDU.  Minus the awesome turbulence as we flew into the Raleigh area, which I do believe rivaled some of the more awesome landings I’ve had at the Denver airport.  We’re talking the kind where your laptop actually hovers, momentarily, in the air, as the plane drops 75 feet like a rock.

We met up with Ben, grabbed my luggage (because I did bring 45 pairs of shoes… that’s the rumor, anyway), and picked up Mel from her terminal.  Headed over to our hotel, where Mel and I checked in to our room.

We got in our hotel room… and there is a bag on the table. Mel checked it out and said… “That’s weird. Someone left fried pickles. They are sooooooooooo gooooooood, but… really, who knows where these pickles came from???”

We found out later that Stickster and Ben had left them for us as a present.  Mel promptly went back to the room and grabbed the Pickles. Pickles!!

Then it was off to the Waffle House for… well, I had a BLT with a side of bacon. Ryan, Mel, David, Henrik, and myself got ourselves a cute little booth and ordered away.  Hash browns are popular.  We had a pleasant discussion about if one could possibly invent a waffle syrup that was infused with Red Bull, or some other energy drink, or just… the energy part of that equation.  I probably just gave away a billion dollar idea; if you make money on this, be sure to ask me for my address, so you know where to send the check. :)  Lots of waffles, at that Waffle House. Yum.

I was going to work Ponies into this story somehow, but unfortunately, the trip between the hotel and Waffle House (distance: maybe 200 feet?) did not involve a pony ride. Will work on figuring out the pony aspect tomorrow. For now, I need to get to bed.

Raleigh is lovely, at least from what I can see in the dark; this weekend should be awesome. I’ll see y’all in the morning!

Can you dig it?

I’m totally jazzed about the upcoming Marketing FAD which kicks off this weekend.  The Marketeers will be meeting in Raleigh, Friday (late-late Friday, probably starting at zee Waffle House!) and ending Tuesday; I’ll be headed out of town Wednesday.  We have a boatload of deliverables we plan on knocking out, and on top of that, well, FUN STUFF.  We’re going to a hockey game, for one – and, coincidentally, It will be the Carolina Hurricanes vs. Phoenix Coyotes.

So for background: Ryan Rix and I are both traveling to RDU from… you guessed it, Phoenix.  I am not exactly the world’s biggest sports nut, but of course I have to root for my hometown, so I’ve been cracking jokes about how I’m going to be decked out in my full Coyotes gear (which, of course, I don’t actually have).  Here’s a fun clip from the marketing meeting yesterday on IRC, where we were discussing any last-minute items we needed to wrap up before our FAD:

20:06:35 <spevack> so I think we're in pretty decent shape.
20:06:46 <spevack> That's really about it from my end.
20:06:47 <spevack> HOCKEY
20:06:48 <spevack> :)
20:06:48 <spevack> EOF
20:06:50 <rbergeron> oh
20:07:09 * rbergeron and rrix are bringin yotes gear
20:07:27 * rrix has a jersey :)
20:07:31 * mchua chuckles
20:07:35 <rbergeron> oh, you do? ergh
20:07:43 * rbergeron has... facepaint?

In any case: I’m somewhat packed, I’m only bringing 2 pairs of shoes (zomg, I know, right?!) because I have to make room for…


I’m up to my ears in promises. ke4qqq may be going home from the FAD with 10 boxes of girl scout cookies because of his limesurvey awesomeness (plz see my ongoing tale of luv for survey-goodness on the fp.o market research wiki page).

But seriously: I had a point to this blog post. And I’m getting to it…. right… now. :)

A Rockin’ New Slogan for Fedora 13

The countdown to liftoff for the Fedora 13 Alpha release is on. This means a flurry of fun marketing activities are going on, not the least of which is the selection of the F13 slogan.

Like everything else we do, the process for picking the the slogan is completely open, and anyone can join in with a proposal.  As some of you may already know, the release name for Fedora 13 is “Goddard,” named for Robert H. Goddard, one of the pioneers of modern rocketry. (If you’re interested in reading about how Fedora chooses a release name, you can check it out here.)

One of the great things about the “Goddard” name is that it opens Fedora up to a universe of awesome slogan and theme possibilities – space, rockets, science fiction, you name it. The call was put out to the Fedora community to propose slogan names, and the field of creative and amazing entries was narrowed down to one final slogan: “Rock It!”

The slogan, of course, says so much on its own; when you combine it with the pun on the word “rocket,” it gets even cooler.

Speaking of rockets… Fedora 13 Alpha launches very, very soon. (In fact, I believe it may have reached liftoff while I’ve been writing this entry.) Stay tuned!

Inspirational quote of the day

Seen on my friend’s wall in facebookland:

“Imagine what we could accomplish if we disregarded patents, profits and intellectual property. Give access to the whole of our current knowledge and understanding to our best collaborative minds. If you knew everything in your field and so did your peers we could triumph so many things.

Had a great conversation with some top people in my field tonight. I can’t imagine what could be accomplished with their shared knowledge alone.”

Oh, Tony! Love the thinking. Somedays I think you should disregard this whole 27th year of medical school and come to FOSS-land.  On the other hand, you’re going into Dermatology and, frankly, I’m not getting any younger. :D  But in all honesty: spreading that thought in other fields is a good thing.  Even when you get lambasted by your classmates for 15 comments.

F13 Release Slogan – Bring us your ideas!

Turn on 2001. Cue up some Elton John (Rocket Man, of course.)  Grab your favorite space- or rocket- themed pony (I’m partial to Han Solo), and let’s get brainstorming: It’s time to figure out F13’s release slogan.

The slogan will be picked a week from today, on 3/2.  If you’re interested in suggesting a slogan, take a look at the Shiny, Beautiful Release slogan SOP (mucho thx to stickster and jfalco for putting the last bits together on IRC today!) to get acquainted with the process and requirements, and then add your awesome ideas to the F13 release slogan wiki page.

We’re looking for a slogan that is a short (1-3 words, please!), positive, call to action.  It should reflect that Fedora can help a user do great things; being able to touch on the four foundations is bonus. :)

Come lend a hand (or a word or three)!