Inspirational quote of the day

Seen on my friend’s wall in facebookland:

“Imagine what we could accomplish if we disregarded patents, profits and intellectual property. Give access to the whole of our current knowledge and understanding to our best collaborative minds. If you knew everything in your field and so did your peers we could triumph so many things.

Had a great conversation with some top people in my field tonight. I can’t imagine what could be accomplished with their shared knowledge alone.”

Oh, Tony! Love the thinking. Somedays I think you should disregard this whole 27th year of medical school and come to FOSS-land.  On the other hand, you’re going into Dermatology and, frankly, I’m not getting any younger. :D  But in all honesty: spreading that thought in other fields is a good thing.  Even when you get lambasted by your classmates for 15 comments.

F13 Release Slogan – Bring us your ideas!

Turn on 2001. Cue up some Elton John (Rocket Man, of course.)  Grab your favorite space- or rocket- themed pony (I’m partial to Han Solo), and let’s get brainstorming: It’s time to figure out F13’s release slogan.

The slogan will be picked a week from today, on 3/2.  If you’re interested in suggesting a slogan, take a look at the Shiny, Beautiful Release slogan SOP (mucho thx to stickster and jfalco for putting the last bits together on IRC today!) to get acquainted with the process and requirements, and then add your awesome ideas to the F13 release slogan wiki page.

We’re looking for a slogan that is a short (1-3 words, please!), positive, call to action.  It should reflect that Fedora can help a user do great things; being able to touch on the four foundations is bonus. :)

Come lend a hand (or a word or three)!

Talking Points for Fedora 13 – Come lend a hand!

Greetings all,

The call for participation on Fedora 13’s Talking Points is out, and the Marketing team is looking for your feedback and contributions.

If the email notice slipped by you, you can read about it the marketing mailing list archives.

Short version: Marketing has a Talking Points SOP where we’ve written up the process for how talking points are selected, discussed, narrowed down, and announced for each Fedora cycle. The proposed talking points for F13 are posted for comment and feedback here, and after the list is finalized they will be located at that same link.

So get out your wiki fingers, hop on to the Fedora 13 Talking Points page and make sure we’re not missing anything! We welcome your feedback.  We’ll be narrowing down the list to the final version at the marketing meeting on February 23rd.

Also: It’s the weekend. Woot!

Trac, Strategic Planning, and a Book Club!

I do have a part two to my thoughts on goals and target audience coming.  (And probably a part three, to respond a bit to what Greg and Paul wrote yesterday.)  In fact, I already have it written, I just need to edit it a little and actually POST it, which I’m going to do shortly.

But all this other awesomeness keeps getting in the way.

First: Marketing trac tickets! We’re trying to get in the habit of using Trac to keep track of the marketing team’s requests and deliverables.  I’m sure everyone knows that John Poelstra has a totally amazing schedule built out, so I’ve taken the Marketing portion of the deliverables and created tickets for each item.   (And if you haven’t seen the Master Plan before, it’s mind-bogglingly cool, so I recommend you check it out sometime!)  BUT HERE IS WHERE IT GETS AWESOME.  Well, if you’re me.  I actually went in a built a custom query for active tickets with F13 milestones.  Yes, I realize this is probably a cakewalk for some most probably everyone but me, but please indulge me in the OH YEAH I FIGURED IT OUT glory that follows. (It actually only took me a few minutes – Trac provides a bunch of pre-built queries that can be copied and edited fairly easily, even if the last coding you did was building a webpage in 1998…and your name is Robyn. :D Woot!)

Second: While on wikipedia today, I wandered on to one of their “come help wikipedia do xyz” banners, because it had the magic words that totally get my attention: Strategic Planning.  And holy moly, the Wikimedia Strategic Planning site is chock full of goodness and things to think about and I’m only on the tip of the iceberg in terms of reading it.  What it is about, in short, is (and I’m quoting directly from their page): “This is the workspace and community-gathering point for developing a five-year (2010–2015) strategic plan for the Wikimedia movement. (See background for more on this process.) The goal is to explore where we are nowwhere we should go, and how we should get there.”  Their strategic planning process page is particularly interesting and I really encourage everyone to take a look at it.  I’ll also plug Fedora’s own fabulous Strategic Working Group (yay!) and say that I hope everyone is reading about what they are discussing in their meetings since it’s mondo-important stuff.  I also saw that John put together a wiki page on the importance of strategy, which is also worth your eyeball time!  Kudos to all. And cookies. Or bacon, if you prefer.

And last, but not least: After Greg’s reference yesterday to the book The Starfish and The Spider in his blog, I remembered that… once upon a time… in the midst of the holiday season… Mel Chua and I once talked about having a marketing book club, since we all have our own favorite informational books we’ve read that relate to marketing, branding, business, and the like.  And then, I probably had to go wrap presents, or shovel snow, or drive around to see 8 billion relatives, and the idea was lost. But only temporarily!

I’ve set up a book club wiki page – it’s not just for marketeers, but for anyone who wants to join in.  I’m hoping to start with our first book in March, so if you have any ideas, please contribute to the wiki page, or keep an eye on the fedora marketing mailing list for further announcements. It’s going to be a good time!

Limesurvey and market research…

As some of you know, I’ve been sort of spear-heading the task of doing research in the Fedora Marketing group.  In the near future, I’m hoping to have a general Fedora end-user survey, focusing on things like demographics (who are you?), usage (what are you doing with Fedora?), satisfaction levels, and so forth.  In the slightly more distant future, I’d love to be working with individual teams and projects to deploy their own surveys, allowing teams to get more information from their communities and – important! – not to have to pay for it.

Limesurvey is the software piece the marketing team is planning on using.  It is a free, open-source application, which, from what I’ve seen so far, has great capabilities and flexibility.  You may have already seen it in action when we did the FUDCon Toronto survey. Unfortunately, at the time of that survey we didn’t yet have it deployed on fp.o infrastructure – so we had to pay a very small fee to accommodate all of the respondents.  (But that’s okay – I know the money was going to support their awesome project, so it works out.)

In the future, though, I’d love for Fedora to be able to host their own Limesurvey app.  And by future, I mean, REALLY SOON.  I think it is a really great way to get anonymous, USEFUL information back from our community, which all goes towards the bottom line of making great things even greater.

And so, friends in the community, I call upon you.  I’m not going to lie: Despite having been a sysadmin…. about 10 years ago… packaging is not my strength (that’s putting it lightly).  There are a number of packages that need to be… packaged, built, reviewed, you get the picture. The list is here.

I realize that everyone is swamped right now, but if even a handful of community members could each take on one thing from this list, it would be SUPERAMAZINGHELPFUL to Marketing, and in particular, myself, since I’d love to get moving on more research as soon as I can.  If you have any questions, please feel free to drop a line to the fedora-mktg mailing list!

PS. According to my research results, y’all are totally awesome. :)